Export Formats#

Export Pro supports multiple output formats to suit different use cases.

Overview#

Choose from four export formats, each designed for specific purposes:

Format Extension Best For
Markdown .md Documentation sites, GitHub, static site generators
HTML .html Web publishing, email content
Storage .xml Backups, migrations, Confluence import
ADF .json Programmatic processing, API integrations

Markdown#

The Markdown format converts Confluence content from Atlassian Document Format (ADF) to standard Markdown syntax.

Supported Elements#

Confluence Element Markdown Output
Paragraphs Plain text with blank lines
Headings (H1-H6) # through ######
Bullet lists - items
Numbered lists 1. numbered items
Code blocks Fenced code blocks with language
Blockquotes > prefixed lines
Horizontal rules ---
Tables Markdown table with headers
Panels Blockquote with panel type header
Expand sections HTML <details> element
Task lists - [ ] / - [x] checkboxes
Decision lists - [x] items

Inline Formatting#

Confluence Format Markdown Output
Bold **bold**
Italic *italic*
Code `code`
Strikethrough ~~strikethrough~~
Links [text](url)

Limitations#

  • Media/attachments - Images and files are skipped (no binary export)
  • Macros/extensions - Show placeholder text
  • Complex layouts - Simplified to linear structure

Use Cases#

  • Migrating documentation to GitHub or GitLab
  • Publishing to static site generators (Hugo, Jekyll, Docusaurus)
  • Creating offline documentation archives
  • Version controlling content in Git repositories

HTML#

The HTML format exports the native Confluence HTML body representation.

Characteristics#

  • Preserves Confluence styling classes
  • Includes inline styles where applicable
  • Ready for web publishing

Use Cases#

  • Email newsletters and communications
  • Embedding in web applications
  • Content backup with styling preserved

Storage Format#

The Storage format exports Confluence’s internal XHTML storage format.

Characteristics#

  • Complete representation of page content
  • Includes macro definitions
  • Compatible with Confluence import

Use Cases#

  • Full page backups
  • Migration between Confluence instances
  • Disaster recovery archives

ADF (Atlassian Document Format)#

The ADF format exports the raw JSON structure used internally by Confluence.

Characteristics#

  • Complete document structure
  • Machine-readable JSON format
  • Includes all node types and marks

Example Structure#

{
  "version": 1,
  "type": "doc",
  "content": [
    {
      "type": "paragraph",
      "content": [
        {
          "type": "text",
          "text": "Hello, world!"
        }
      ]
    }
  ]
}

Use Cases#

  • Building custom converters
  • API integrations
  • Content analysis and processing
  • Custom rendering pipelines

Multiple Format Export#

You can export to multiple formats simultaneously:

  1. In Step 2, select multiple format checkboxes
  2. For single page exports: Receive a ZIP containing one file per format
  3. For multi-page exports: Receive a ZIP with folders or files per format
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